Discover
A short intake call or a written brief. I audit what exists — hosting, stack, plugins, data — before quoting anything.
WordPress WooCommerce Performance
Custom development, WooCommerce builds, performance, security and migrations — delivered by one accountable specialist, from first audit to long-term support.
Direct access — no account managers
Performance-led delivery
Production-safe process
Services
Full-stack WordPress engineering, organized around business outcomes rather than plugin menus. Pick the row that matches your problem.
Custom-built WordPress sites on a clean engineering base — no page builders, no bloated multipurpose themes, no licence…
Store builds and store repairs that respect the checkout: performance, correct taxes and shipping logic, and no surprise…
When WooCommerce alone stops fitting: custom product logic, complex pricing, integrations and controlled headroom.
Core Web Vitals fixed at the source and search fundamentals done as engineering — measured, not promised.
Hardening, sane update management, verified backups and recovery plans for sites that must stay up.
Move hosts, rebuild platforms or connect systems — with URLs preserved, data intact and a rollback ready.
Selected work
Case studies from real builds — scope, constraints, decisions and outcomes. Concepts are labelled as concepts, never as client work.
How we work
Clear scoping, honest trade-offs, and delivery you can audit at every step.
A short intake call or a written brief. I audit what exists — hosting, stack, plugins, data — before quoting anything.
A written proposal with explicit deliverables, exclusions, milestones and price. No vague strategy line items.
Work happens on staging with version control. You watch progress in the client portal, not in email threads.
Documented handover, deployment, and optional ongoing engineering when you need a specialist on call.
Technical expertise
Each domain below maps to a dedicated service page with scope, deliverables and real case studies.
Custom-built WordPress sites on a clean engineering base — no page builders, no bloated multipurpose themes, no licence lock-in.
ScopeCustom themes · plugin-level logic · no builders
Store builds and store repairs that respect the checkout: performance, correct taxes and shipping logic, and no surprise conflicts.
ScopeCheckout & cart fixes · product data · staged deploys
When WooCommerce alone stops fitting: custom product logic, complex pricing, integrations and controlled headroom.
ScopeQuoted products · tiered pricing · ERP/CRM sync
Core Web Vitals fixed at the source and search fundamentals done as engineering — measured, not promised.
ScopeMeasured CWV · canonical logic · structured data
Hardening, sane update management, verified backups and recovery plans for sites that must stay up.
ScopeHardening · update rhythm · tested recovery
Move hosts, rebuild platforms or connect systems — with URLs preserved, data intact and a rollback ready.
ScopeRehearsed cutover · rollback plan · CRM/ERP links
05 — Ongoing engineering
For teams that ship continuously: priority support, scheduled maintenance, and a fixed monthly engineering capacity. Clear boundaries, monthly reporting, cancel anytime.
Field notes
Practical write-ups from real WordPress work — debugging methods, architecture decisions and tooling.
Next step
Tell me what is broken, slow or missing. You will get an honest assessment — including when the answer is simpler than you think.
Response within one business day